“The way to get new ideas is to notice anomalies: what seems strange, or missing, or broken? Knowledge grows fractally. From a distance its edges look smooth, but when you learn enough to get close to one, you'll notice it's full of gaps. These gaps will seem obvious; it will seem inexplicable that no one has tried x or wondered about y. In the best case, exploring such gaps yields whole new fractal buds.”- Paul Graham(founder of Y Combinator)
What stood out to me wasn’t the tactics though, it was the underlying operating system: volume builds skill, engagement builds relationships, and relationships compound.
The “quantity over quality (at first)” idea will bother perfectionists. But it’s directionally right. Output precedes refinement. The reps are the curriculum.
Where I’d add a nuance is this: audience growth is a lagging indicator. Authority is the leading one. If someone optimises for hooks and comments without clarifying what they want to be known for, they risk building reach without gravity.
LinkedIn rewards consistency. The harder question is consistency of what.
If someone can answer that clearly, the tactics in your piece become multipliers rather than noise.
This is one of the most practical breakdowns I've seen on the one-person business model, and the emphasis on iteration over automation is exactly right. The one layer I'd add underneath all of it: identity. Most people don't stall at the "what to do" stage. They stall at the "who am I to do this" stage.
You can hand someone the perfect prompt, the perfect funnel, the perfect offer framework, and they'll still freeze if they haven't resolved the internal narrative that says they're not the kind of person who does this. The mechanics you laid out here work. But they work after someone has decided who they're becoming. That's the layer I think most business content skips, and it's the one that makes everything else stick.
Great piece - the Belief that all is possible, is the first hurdle and a process in itself when so many people are chasing external convenience. Often there are deep emotional blocks that stop people 'getting out there'. Also the understanding that AI won't do it for you, but will be a great thought partner. Thanks as always for sharing your knowledge - this process truly works when we have a good human team/support network 🙌💐
Thank you for such a thoughtful analysis. Reading this honestly made everything feel a bit more possible. I’m just starting to write here, so this was very encouraging to read.
“The way to get new ideas is to notice anomalies: what seems strange, or missing, or broken? Knowledge grows fractally. From a distance its edges look smooth, but when you learn enough to get close to one, you'll notice it's full of gaps. These gaps will seem obvious; it will seem inexplicable that no one has tried x or wondered about y. In the best case, exploring such gaps yields whole new fractal buds.”- Paul Graham(founder of Y Combinator)
He’s back. Let’s go.
Oooh yeahhhhh😌
Srsly waiting for a Dan Koe letter in my inbox! Haha. Lezgoooo
Dan, this is a sharp breakdown of the mechanics.
What stood out to me wasn’t the tactics though, it was the underlying operating system: volume builds skill, engagement builds relationships, and relationships compound.
The “quantity over quality (at first)” idea will bother perfectionists. But it’s directionally right. Output precedes refinement. The reps are the curriculum.
Where I’d add a nuance is this: audience growth is a lagging indicator. Authority is the leading one. If someone optimises for hooks and comments without clarifying what they want to be known for, they risk building reach without gravity.
LinkedIn rewards consistency. The harder question is consistency of what.
If someone can answer that clearly, the tactics in your piece become multipliers rather than noise.
Great breakdown. So important to choose the right business model that aligns with your goals.
If you want to make $1M selling courses at $100... it's really hard and you need LOTS of traffic AND expertise.
Nothing is impossible, just need to know the right path to take that aligns properly.
AND, the right expectations about how long it will take... and it's usually MUCH longer than you think.
Yet to make $1M, but I do make $100k+ and from what it sounds, the path is quite similar
This is one of the most practical breakdowns I've seen on the one-person business model, and the emphasis on iteration over automation is exactly right. The one layer I'd add underneath all of it: identity. Most people don't stall at the "what to do" stage. They stall at the "who am I to do this" stage.
You can hand someone the perfect prompt, the perfect funnel, the perfect offer framework, and they'll still freeze if they haven't resolved the internal narrative that says they're not the kind of person who does this. The mechanics you laid out here work. But they work after someone has decided who they're becoming. That's the layer I think most business content skips, and it's the one that makes everything else stick.
Great piece - the Belief that all is possible, is the first hurdle and a process in itself when so many people are chasing external convenience. Often there are deep emotional blocks that stop people 'getting out there'. Also the understanding that AI won't do it for you, but will be a great thought partner. Thanks as always for sharing your knowledge - this process truly works when we have a good human team/support network 🙌💐
Thank you for such a thoughtful analysis. Reading this honestly made everything feel a bit more possible. I’m just starting to write here, so this was very encouraging to read.
One person, 1 million in sales – it is possible! Great article ❤️
Uh-huh!
Loved this Dan. Getting started with my own business and definitely going to use this stuff.
Totally Possible!
This hit different Dan
Really? Fuck AI
https://beta.eden.so/public-access/item/28bc5aa0-3a6d-428a-b236-976eb5ba852a?utm_source=substack&utm_medium=email
Great article! Links to your material not working :/
So good to read. Oh and Eden is soo clean, nice product!