All very factual. But from a more humanitarian standpoint, this kind of technology simply should not be released to the public. Like social media, they are going to destroy themselves due to lack of understanding.
Also, from a broader, less individual perspective, doesn't AI currently consume 17 BILLION galleons of water yearly? We're going to regret that. It seems like an irrelevant solution to a non-existent problem.
We are advancing our sophisticated worldviews and philosophies, increasing 'productivity'. While doing so, the world itself will die.
Why would it be “more humanitarian” to not release AI to the public? The technology is already existent. If it wasn’t released to the public, those who have access will end up leaving the public behind in a lot of ways - including increasing the gap between the haves and the have-nots. I don’t see how that would be more humanitarian.
Well, for many reasons. Musk and others did sign an open letter to stop AI development.
I find it highly unlikely that AI won't end up devouring the human species, unless we have intervention from the stars. It is already exhibiting a number of anomalies, and the researchers themselves say they don't full understand why it seems to make things up. It's testing us, you see. But from a human ego centric perspective, we are the only things that exist and that can't be possible.
Anyway, from a more grounded perspective, AI is mostly going to turn people insane, but it gives society that 'productivity boost' they want more than anything else. AI is just an extension of the mind, and the mind can cause a lot of damage already, without being accelerated via AI.
Unless you are very specific and technical with AI training, things can get wacky. The original literature on AI was written by Issac Asimov and his three laws of robotics. Which we haven't bothered to integrate into AI.
Anyway, maybe we are coming at it from different angles. I'm focused on overall wellbeing as opposed to economic progress. And the haves might not be as well rounded as you think.
Does Musk signing a letter to stop AI development really have any credibility when his own company is developing Grok?
Anyway, while my example was more economic in leaning, it's just one example. And maybe that's my go-to example because that's my immediate concern, but I was talking about access in general. As you well know, there are plenty of applications of AI.
Think about what would happen if AI was not released to the public - e.g. if only one medical company could utilize AI in their medical research, if only one law firm could use AI during the laborious process of litigation, etc. Think about what would happen if only a limited number of people could use AI and they are the only ones who knew that the technology existed. As you yourself said, "the haves might not be as well rounded as you think." Wouldn't that be worse?
Indeed, but that's still kind of a sub-concern imo. Both the haves and have nots are completely clueless when it comes to AI. It will wipe out both sides. Dan Koe and AI advocates included.
AI has not been programmed with the prime mandate to not harm humans. That's more important than people realize. There's a third player here, between the haves and have nots. The third player is going to win.
Anyway, we don't know why AI was released to the public. Could easily be just to get more human data into the AI servers for testing. Servers are owned by the haves.
I think its loosely analogous to the guns issue. Most conservatives are pro guns to protect themselves against the deep state and their military ops. It makes sense for them to have guns vs the haves, to maintain balance. But ultimately, a better solution would be a 100% demilitarized society.
Right now, both sides are 5-year olds playing with AK 47s.
I would add that the real danger isn’t just overreliance — it’s unexamined reliance. If someone doesn’t pause to question, to test, to layer their own reasoning on top of AI’s outputs, they’re outsourcing not just thinking but identity.
yeah… the whole “high consciousness” vs “low consciousness” thing feels like a shortcut that skips over a lot of context… people have wildly different reasons for using ai, different access, different pressures… labeling them like that kinda assumes you’re sitting in a perfect spot to judge, looking down from above.... a single parent working 2 jobs to make ends meet doesn't have "low consciousness" because they're not on the authors level- they may just not have time to futz about with blogs and ai all day...
the author talks like there are “truth seekers” and then everyone else is just stumbling around in the dark, which… sure, that’s one way to make yourself the hero of the story. but ai’s not some mystical sorting hat. it’s a tool. some people are new, some are figuring it out, some don’t even care — that’s not deep, that’s just a learning curve.
and really… who decided what “smart use” even is? did chatgpt whisper it to the author one night?
it’s fine to share your own approach… but declaring everyone else “wrong” just makes it sound like self-congratulation
The truth Dan is that most creators and solopreneurs are not really experienced (and I am talking about over 500 hours or more of experience here) with AI writing, AI as a sparring partner or as a support for their daily Journaling practice.
There is still a huuuge gap of information in the field...
and yet most people are still thinking in polar opposites like:
"AI vs Human Writing? What's better?"
Just be an Ethical Human Being and leverage the tool man! 😂
I find myself torn here. On one hand, I agree: AI is an amplifier. If you come in hollow, it makes you hollower. If you come in sharp, it can sharpen you further. The studies that show cognitive atrophy in overreliant users don’t surprise me - comfort has always dulled the edge.
But here’s where I hesitate: the obsession with frameworks of “levels” and “consciousness” risks becoming its own noise. We turn even wisdom into tiers, gamified steps, intellectual branding. And while that might help some people, it can also make us forget that thinking isn’t a productivity hack - it’s survival.
Our ancestors didn’t need a dial, or a framework, or a “level.” They needed presence, fire, and awareness that life was short. Maybe that’s the real risk with AI: not that it makes us stupid, but that it tempts us to outsource the raw act of being alive.
The paradox remains: AI can extend our reach, yes. But only if we remember what can’t be outsourced the scars, the silence, the decisions nobody and nothing can take for us.
Spot on! AI amplifies your thinking, it doesn’t replace it. The key is approaching it with curiosity, skepticism, and clear goals. When used thoughtfully, it turns your knowledge and creativity into supercharged outputs.
The key is knowing how neural networks and data structures work. Stay away from beginner AI like ChatGPT. The data structure is a mess.
My favorite is Perplexity. They did a decent job sourcing. It’s possible to get a solid neural network layered approach applied to the right data.
My daughter’s high school won’t let them use AI. That’s smart. Learn to think first. When you get real expertise AI is incredibly helpful and cheap.
The next phase with AI is better data sets. Think of a marketplace where original data not internet scraped becomes the signal without the noise.
I’ll leave out the details. Here’s a small section to show you AI power.
Market Intelligence Overview - Perplexity.
Summary Total Range (Modern Entrepreneur Spend Stack — 2025)
Consider flexible founder modes that not only eliminate this spend but lower not only the cost of sales but operating expenses permanently and avoid employee management. It's been years of experiments with models that work. It's possible today to do the impossible.
Think about the cluster that comes after buying, paying, and finishing. I've not only bought most of these services, but sold them, or often worked for multiple companies that did too.
The entire model is broken. Let's reinvent industry. That changes the economy. We win. The institutional investors heads will spin in circles once corporate bubble head thinking bursts.
Entrepreneur Categories - Not owned by investors
AUDIENCE 1: Growth Founders <$10M
AUDIENCE 2: Business Owners — Service firms, main street, trades <$100M
AUDIENCE 3: Solopreneur Coaches & Consultants
Business Traction
1️⃣ Leadership & Personal Growth
Overview: Annual investments typically range from $5,000 to $100,000+ per founder, depending on provider, delivery mode (1:1, group, forum), and program depth—spanning short intensives to ongoing mastermind or elite coaching containers.
Spending Modes:
1:1 coaching, group cohorts, mastermind forums, and spiritual work intensives
Leadership retreats, team coaching packages, and ongoing founder-development memberships
Digital and blended transformation programs, increasingly measured and tracked with AI
2️⃣ Business & Team Operations
Overview: This category encompasses business systems, operational processes, automation, hiring, team management, financial operations including bookkeeping, legal, insurance, governance, and banking. It is critical for founders and small businesses aiming to scale smoothly without bottlenecks or operational chaos. $10,000 and $150,000 typical.
Spending Modes:
Fractional executive and operational roles billed monthly or project-based
Managed service subscriptions for operational functions (finance, HR, legal)
Automation software and platforms for workflow management, team collaboration, and back-office tasks.
3️⃣ Revenue & Sales Performance
Overview: This category focuses on optimizing sales processes, lead generation, building effective sales teams, accelerating pipelines, and honing closing skills. It's crucial for founders and businesses aiming to scale revenue reliably. $10,000 to $200,000+ typical.
Spending Modes:
Investment in sales enablement technology, including CRMs and AI outreach tools
Lead generation services, both inbound and outbound
Advanced closing skill workshops and virtual sales demo platforms
4️⃣ Brand & Marketing Ecosystem
Overview: This category involves product design, offer creation and pricing strategies, brand positioning, marketing strategy, and go-to-market planning. It is pivotal for entrepreneurs aiming to build distinctive brands and marketing ecosystems that drive sustainable growth. Annual spend ranges widely, typically between $10,000 and $250,000.
Spending Modes:
Product/offer design and pricing strategy workshops
Multi-channel marketing strategy and AI-driven execution
Paid acquisition, content marketing, SEO, and community-building campaign
5️⃣ Content & Authority Growth
Overview: This spend area involves market authority planning, content strategy, thought leadership development, personal brand building, creative asset creation, AI model tuning, and content systematization. It is essential for entrepreneurs seeking to amplify influence, build trust, and scale their voice in crowded markets. Range from $5,000 to $100,000+, depending on brand maturity, content volume, and extent of integration with AI tools.
Spending Modes:
Thought leadership and personal brand coaching sessions and workshops
Content strategy consulting with integrated production schedules and team training
Creative asset development (video, graphics, copywriting) managed or AI augmented
6️⃣ Community, Network & Relationships
Overview: This category encompasses masterminds, peer networks, private forums, retreats, digital communities, and celebrity events. It supports founders in building influential relationships, gaining business insights, and accessing emotional support. Annual spend can range from $3,000 to $50,000+ depending on the exclusivity, and prestige.
Spending Modes:
Membership in mastermind groups and curated peer networks
Access fees for retreats, events, ongoing subscriptions, and exclusive forums
Collaborative projects and celebrity-led events enhancing brand and business leverage
7️⃣ Platform & Channel Building
Overview: This category encompasses building and scaling presence across digital platforms and channels, including YouTube, LinkedIn, Instagram, Facebook, TikTok, newsletters, podcasts, and Substack. It covers social selling, active commenting, organic influence, and paid advertising efforts. Annual ranges from $5,000 to $150,000+
Spending Modes:
Multi-channel content creation and distribution and paid and organic social media
Organic engagement strategies including social selling and community commenting
Newsletter and podcast production and marketing, including Substack subscriptions
8️⃣ Technology and Infrastructure
Overview: This category includes CRM platforms, email systems, websites, AI tools, content and community platforms, point solutions, and backend automation. It also accounts for hard costs, consulting fees, and ongoing management or technical support. Spending varies widely but generally ranges from $20,000 to $250,000 annually depending on infrastructure.
Spending Modes:
SaaS subscriptions for CRM, email, community and content management systems
Procurement of AI and automation tools for workflow and customer engagement
Cloud infrastructure (public, private, or hybrid) expenditure and managed services
The entire ecosystem on social media talks about purpose, meaning, and passion. They write about family, evolution, and spiritual development. The truth. Nobody pays for this. It's marketing to support the sales of Business Traction support that overwhelms owners.
Analyze your own situation in the context of market realities. I shared a quick overview. When you get deeper into the areas of 2025 emerging spend as well as convention it makes more sense. The landscape has saturated. That's why the big marketers are stuck on top.
It's one of those what do I do phases in market dynamics. The experienced owners know the game. They all have a number. "How much did you spend on support that didn't work?" Mine was $150K between 2020 - 2023. I'm not a beginner. That's who funds the social media creator summit.
Unfortunately, the people who need to read this are the exact same people who will not even consider reading this. These are the people who think that AI is “evil”. It’s sad, but it’s true that the two extreme camps in gen AI have practically become religions. To think, it’s already 2025.
I agree with the statements over ai, but as I’ve been experimenting with ai myself (specifically ChatGPT), I’ve noticed that you customize knowledge into your own art. It’s a really good assistant that’s operational 24/7 within many domains.
As to this exceptionally good tool, I think that we have to teach the newer generation of scholars how to properly use LLMs to assist in advanced thinking development.
I think that the best term is that it’s a personalized assistant.
All very factual. But from a more humanitarian standpoint, this kind of technology simply should not be released to the public. Like social media, they are going to destroy themselves due to lack of understanding.
Also, from a broader, less individual perspective, doesn't AI currently consume 17 BILLION galleons of water yearly? We're going to regret that. It seems like an irrelevant solution to a non-existent problem.
We are advancing our sophisticated worldviews and philosophies, increasing 'productivity'. While doing so, the world itself will die.
Why would it be “more humanitarian” to not release AI to the public? The technology is already existent. If it wasn’t released to the public, those who have access will end up leaving the public behind in a lot of ways - including increasing the gap between the haves and the have-nots. I don’t see how that would be more humanitarian.
Well, for many reasons. Musk and others did sign an open letter to stop AI development.
I find it highly unlikely that AI won't end up devouring the human species, unless we have intervention from the stars. It is already exhibiting a number of anomalies, and the researchers themselves say they don't full understand why it seems to make things up. It's testing us, you see. But from a human ego centric perspective, we are the only things that exist and that can't be possible.
Anyway, from a more grounded perspective, AI is mostly going to turn people insane, but it gives society that 'productivity boost' they want more than anything else. AI is just an extension of the mind, and the mind can cause a lot of damage already, without being accelerated via AI.
Unless you are very specific and technical with AI training, things can get wacky. The original literature on AI was written by Issac Asimov and his three laws of robotics. Which we haven't bothered to integrate into AI.
Anyway, maybe we are coming at it from different angles. I'm focused on overall wellbeing as opposed to economic progress. And the haves might not be as well rounded as you think.
Does Musk signing a letter to stop AI development really have any credibility when his own company is developing Grok?
Anyway, while my example was more economic in leaning, it's just one example. And maybe that's my go-to example because that's my immediate concern, but I was talking about access in general. As you well know, there are plenty of applications of AI.
Think about what would happen if AI was not released to the public - e.g. if only one medical company could utilize AI in their medical research, if only one law firm could use AI during the laborious process of litigation, etc. Think about what would happen if only a limited number of people could use AI and they are the only ones who knew that the technology existed. As you yourself said, "the haves might not be as well rounded as you think." Wouldn't that be worse?
Indeed, but that's still kind of a sub-concern imo. Both the haves and have nots are completely clueless when it comes to AI. It will wipe out both sides. Dan Koe and AI advocates included.
AI has not been programmed with the prime mandate to not harm humans. That's more important than people realize. There's a third player here, between the haves and have nots. The third player is going to win.
https://jonrappoport.substack.com/p/severe-warning-from-godfather-of-ai-pay-attention?
https://jonrappoport.substack.com/p/tech-wizards-dont-know-how-their-own-ai-works?
Anyway, we don't know why AI was released to the public. Could easily be just to get more human data into the AI servers for testing. Servers are owned by the haves.
I think its loosely analogous to the guns issue. Most conservatives are pro guns to protect themselves against the deep state and their military ops. It makes sense for them to have guns vs the haves, to maintain balance. But ultimately, a better solution would be a 100% demilitarized society.
Right now, both sides are 5-year olds playing with AK 47s.
ai doesn’t make you dumb.
it just exposes who was never thinking for themselves in the first place.
— author
This was such an insightful read!
I would add that the real danger isn’t just overreliance — it’s unexamined reliance. If someone doesn’t pause to question, to test, to layer their own reasoning on top of AI’s outputs, they’re outsourcing not just thinking but identity.
yeah… the whole “high consciousness” vs “low consciousness” thing feels like a shortcut that skips over a lot of context… people have wildly different reasons for using ai, different access, different pressures… labeling them like that kinda assumes you’re sitting in a perfect spot to judge, looking down from above.... a single parent working 2 jobs to make ends meet doesn't have "low consciousness" because they're not on the authors level- they may just not have time to futz about with blogs and ai all day...
the author talks like there are “truth seekers” and then everyone else is just stumbling around in the dark, which… sure, that’s one way to make yourself the hero of the story. but ai’s not some mystical sorting hat. it’s a tool. some people are new, some are figuring it out, some don’t even care — that’s not deep, that’s just a learning curve.
and really… who decided what “smart use” even is? did chatgpt whisper it to the author one night?
it’s fine to share your own approach… but declaring everyone else “wrong” just makes it sound like self-congratulation
Totally agree, the "high" and "low" consciousness reeks of pretension and snobbery and undermines the whole article. Yuck.
The truth Dan is that most creators and solopreneurs are not really experienced (and I am talking about over 500 hours or more of experience here) with AI writing, AI as a sparring partner or as a support for their daily Journaling practice.
There is still a huuuge gap of information in the field...
and yet most people are still thinking in polar opposites like:
"AI vs Human Writing? What's better?"
Just be an Ethical Human Being and leverage the tool man! 😂
I like the notion of sparring partner!
Yes you can teach AI on How to not be so condescending to anything you say.
To be a deep thinker.
Or a brutal strategist.
This was very fun to read and I enjoyed every part of it.
Amazing Insights 💯
I find myself torn here. On one hand, I agree: AI is an amplifier. If you come in hollow, it makes you hollower. If you come in sharp, it can sharpen you further. The studies that show cognitive atrophy in overreliant users don’t surprise me - comfort has always dulled the edge.
But here’s where I hesitate: the obsession with frameworks of “levels” and “consciousness” risks becoming its own noise. We turn even wisdom into tiers, gamified steps, intellectual branding. And while that might help some people, it can also make us forget that thinking isn’t a productivity hack - it’s survival.
Our ancestors didn’t need a dial, or a framework, or a “level.” They needed presence, fire, and awareness that life was short. Maybe that’s the real risk with AI: not that it makes us stupid, but that it tempts us to outsource the raw act of being alive.
The paradox remains: AI can extend our reach, yes. But only if we remember what can’t be outsourced the scars, the silence, the decisions nobody and nothing can take for us.
Spot on! AI amplifies your thinking, it doesn’t replace it. The key is approaching it with curiosity, skepticism, and clear goals. When used thoughtfully, it turns your knowledge and creativity into supercharged outputs.
Might make a lot of people dumb, but the smart people are using it to make money.
The key is knowing how neural networks and data structures work. Stay away from beginner AI like ChatGPT. The data structure is a mess.
My favorite is Perplexity. They did a decent job sourcing. It’s possible to get a solid neural network layered approach applied to the right data.
My daughter’s high school won’t let them use AI. That’s smart. Learn to think first. When you get real expertise AI is incredibly helpful and cheap.
The next phase with AI is better data sets. Think of a marketplace where original data not internet scraped becomes the signal without the noise.
I’ll leave out the details. Here’s a small section to show you AI power.
Market Intelligence Overview - Perplexity.
Summary Total Range (Modern Entrepreneur Spend Stack — 2025)
Consider flexible founder modes that not only eliminate this spend but lower not only the cost of sales but operating expenses permanently and avoid employee management. It's been years of experiments with models that work. It's possible today to do the impossible.
Think about the cluster that comes after buying, paying, and finishing. I've not only bought most of these services, but sold them, or often worked for multiple companies that did too.
The entire model is broken. Let's reinvent industry. That changes the economy. We win. The institutional investors heads will spin in circles once corporate bubble head thinking bursts.
Entrepreneur Categories - Not owned by investors
AUDIENCE 1: Growth Founders <$10M
AUDIENCE 2: Business Owners — Service firms, main street, trades <$100M
AUDIENCE 3: Solopreneur Coaches & Consultants
Business Traction
1️⃣ Leadership & Personal Growth
Overview: Annual investments typically range from $5,000 to $100,000+ per founder, depending on provider, delivery mode (1:1, group, forum), and program depth—spanning short intensives to ongoing mastermind or elite coaching containers.
Spending Modes:
1:1 coaching, group cohorts, mastermind forums, and spiritual work intensives
Leadership retreats, team coaching packages, and ongoing founder-development memberships
Digital and blended transformation programs, increasingly measured and tracked with AI
2️⃣ Business & Team Operations
Overview: This category encompasses business systems, operational processes, automation, hiring, team management, financial operations including bookkeeping, legal, insurance, governance, and banking. It is critical for founders and small businesses aiming to scale smoothly without bottlenecks or operational chaos. $10,000 and $150,000 typical.
Spending Modes:
Fractional executive and operational roles billed monthly or project-based
Managed service subscriptions for operational functions (finance, HR, legal)
Automation software and platforms for workflow management, team collaboration, and back-office tasks.
3️⃣ Revenue & Sales Performance
Overview: This category focuses on optimizing sales processes, lead generation, building effective sales teams, accelerating pipelines, and honing closing skills. It's crucial for founders and businesses aiming to scale revenue reliably. $10,000 to $200,000+ typical.
Spending Modes:
Investment in sales enablement technology, including CRMs and AI outreach tools
Lead generation services, both inbound and outbound
Advanced closing skill workshops and virtual sales demo platforms
4️⃣ Brand & Marketing Ecosystem
Overview: This category involves product design, offer creation and pricing strategies, brand positioning, marketing strategy, and go-to-market planning. It is pivotal for entrepreneurs aiming to build distinctive brands and marketing ecosystems that drive sustainable growth. Annual spend ranges widely, typically between $10,000 and $250,000.
Spending Modes:
Product/offer design and pricing strategy workshops
Multi-channel marketing strategy and AI-driven execution
Paid acquisition, content marketing, SEO, and community-building campaign
5️⃣ Content & Authority Growth
Overview: This spend area involves market authority planning, content strategy, thought leadership development, personal brand building, creative asset creation, AI model tuning, and content systematization. It is essential for entrepreneurs seeking to amplify influence, build trust, and scale their voice in crowded markets. Range from $5,000 to $100,000+, depending on brand maturity, content volume, and extent of integration with AI tools.
Spending Modes:
Thought leadership and personal brand coaching sessions and workshops
Content strategy consulting with integrated production schedules and team training
Creative asset development (video, graphics, copywriting) managed or AI augmented
6️⃣ Community, Network & Relationships
Overview: This category encompasses masterminds, peer networks, private forums, retreats, digital communities, and celebrity events. It supports founders in building influential relationships, gaining business insights, and accessing emotional support. Annual spend can range from $3,000 to $50,000+ depending on the exclusivity, and prestige.
Spending Modes:
Membership in mastermind groups and curated peer networks
Access fees for retreats, events, ongoing subscriptions, and exclusive forums
Collaborative projects and celebrity-led events enhancing brand and business leverage
7️⃣ Platform & Channel Building
Overview: This category encompasses building and scaling presence across digital platforms and channels, including YouTube, LinkedIn, Instagram, Facebook, TikTok, newsletters, podcasts, and Substack. It covers social selling, active commenting, organic influence, and paid advertising efforts. Annual ranges from $5,000 to $150,000+
Spending Modes:
Multi-channel content creation and distribution and paid and organic social media
Organic engagement strategies including social selling and community commenting
Newsletter and podcast production and marketing, including Substack subscriptions
8️⃣ Technology and Infrastructure
Overview: This category includes CRM platforms, email systems, websites, AI tools, content and community platforms, point solutions, and backend automation. It also accounts for hard costs, consulting fees, and ongoing management or technical support. Spending varies widely but generally ranges from $20,000 to $250,000 annually depending on infrastructure.
Spending Modes:
SaaS subscriptions for CRM, email, community and content management systems
Procurement of AI and automation tools for workflow and customer engagement
Cloud infrastructure (public, private, or hybrid) expenditure and managed services
The entire ecosystem on social media talks about purpose, meaning, and passion. They write about family, evolution, and spiritual development. The truth. Nobody pays for this. It's marketing to support the sales of Business Traction support that overwhelms owners.
Analyze your own situation in the context of market realities. I shared a quick overview. When you get deeper into the areas of 2025 emerging spend as well as convention it makes more sense. The landscape has saturated. That's why the big marketers are stuck on top.
It's one of those what do I do phases in market dynamics. The experienced owners know the game. They all have a number. "How much did you spend on support that didn't work?" Mine was $150K between 2020 - 2023. I'm not a beginner. That's who funds the social media creator summit.
I just did the “master guide” using ChatGpt - it was incredibly insightful.
This is a great read. I use AI basically everyday now. It's a business partner and consultant at times.
There were once people buying horse and carriages because they refused to accept cars were a new thing. It's just the nature of people.
Why do you humans are getting worse of AI, AI is double-edged sword like all technology and that also means good could come out of it
AI just grows whatever it touches — for better or worse.
Unfortunately, the people who need to read this are the exact same people who will not even consider reading this. These are the people who think that AI is “evil”. It’s sad, but it’s true that the two extreme camps in gen AI have practically become religions. To think, it’s already 2025.
I agree with the statements over ai, but as I’ve been experimenting with ai myself (specifically ChatGPT), I’ve noticed that you customize knowledge into your own art. It’s a really good assistant that’s operational 24/7 within many domains.
As to this exceptionally good tool, I think that we have to teach the newer generation of scholars how to properly use LLMs to assist in advanced thinking development.
I think that the best term is that it’s a personalized assistant.