How To Write Persuasive Landing Pages For Your Digital Products

with AI or without

Copywriting is easily the aspect of marketing that stresses the most people out.

People overcomplicate it because:

1) They don’t know what it is

2) They follow copywriters that make it sound mystical and reserved for people that have handwritten thousands of sales letters

In short, copywriting is how you effectively communicate your offer on a landing page. So much so that more people are likely to buy it than if you hadn't written good copy.

If you're reading this, you either have a digital product you want to sell or you have gone through the mega-guide for creating one.

Now, all you need to do is structure your offer into some persuasive sentences.

In terms of being good at copywriting, I wouldn’t put too much pressure on yourself.

We're going to take the "lazy" route here:

• We will train AI on the best copywriting principles

• You will feed it the details about your product

• It will spit out a first draft of a landing page (better than 99% of creators)

• You will host it on a site that doesn't require web design knowledge, making it quick to launch

In the next premium post on this Substack we will go over a launch strategy so you have all of the pieces to the puzzle – product, landing page, launch.

Let's start.

Training AI On Copywriting Principles

I will give you the prompt for writing copy below, but I also want to teach you how I created it.

Please keep in mind:

This will only give you a first draft.

The output is completely dependent on the quality of your input.

If you don't have your product completely fleshed out, you may have to edit certain parts later (like where the sales page covers the features of your product).

Here's what I did to train the AI to write better copy:

1) Get a comprehensive breakdown of how to write sales copy from a reasoning model.

I know that Breakthrough Advertising is a go-to book in the copywriting sphere.

I use this method so the output of the AI is more specific. If I were to just tell it to "give me a detailed copywriting guide," it may not be as impactful.

I used Gemini 2.5 Pro in Kortex to run this prompt: