How To Launch A Product

A simple 3 week strategy

The problem:

Beginners don't realize that a launch is when you make the most money throughout the lifecycle of the product.

So, they spend a lot of time building the product, but they don't make any noise. They don't have deadlines in place. Or they just stay quiet and promote occasionally leading to disappointment.

Over the past 5 years, I've developed a system that works seamlessly with my content schedule.

Before we begin, I'd recommend duplicating this Launch Strategy template here.

This promotion strategy assumes that you already have a weekly short-form and long-form content flow.

Short-form is obvious, it’s social media content that you post every day. A normal post.

Long-form can be a newsletter, YouTube video, or even a thread or carousel.

We are going to assume that you are posting short-form every day.

We are also going to assume that you are posting one long-form a week minimum.

This will make more sense as we dissect the promotion strategy.