How To Build A World (The 2-Hour Content Ecosystem 2.0)

turn 1 piece of quality writing into posts for ALL platforms each week

You don't need long sales funnels.

You don't need VSLs or webinars.

You don't even need pushy sales copy.

All of those have their place, and can be effective when put into the right hands, but you want to create from a place of meaning and passion.

Thankfully, there's a different route.

It comes from building an undeniable body of work.

A small-scale Marvel Universe or Star Wars.

You have your movies (long form content), TV show spin offs (short form content), toys and action figures (products or paywalls), and they're all presented in a binge-worthy fashion.

Some people are viewers.

Others are fans.

Fewer are superfans.

But people only become fans or superfans from time under attention. If you don't have enough for people to sink their teeth into, you're not giving yourself the surface area for them to discover why they want to stick around for more.

Your job is to give superfans an easy way to binge all of your content over a month or two.

This is the long term play for your life's work.

Your first pieces of content will obviously not get millions of views and likes. But over time, and as momentum builds, you'll be surprised at the web of ideas you've created.

Like putting the best parts of your mind in public for people to explore.

Last thing before we begin: I am very against trying to write unique content for all platforms. I firmly believe the best route is to create the most authentic and high-quality content you can and ensure people see it by spreading it far and wide. People won’t get mad if they see it twice. I promise. Been doing this for 5 years.