Really love the observation—and visual—of “done by yourself,” “done with you,” and “done for you” collapsing in on itself.
It underscores a deeper point: the true value isn’t just in handing over solutions, but in equipping people with the education and the tools (prompts) to make change themselves.
Not just a another bonus but a bridge between understanding and transformation.
As a fellow online educator I couldn’t agree more with what will have to change about courses/digital products. I think some are already doing both the prompt engineering and education, but it’s definitely not mainstream.
That’s good to know. I’ve only ever found those that offer you a tool/ bot alongside the education. I’ve never seen the actual prompts be shared as part of the product. Will keep looking! :)
I can tell you I've been moving into this direction for 6 months and I support your hypothesis on this prediction.
Courses themselves do not work. I was digital marketing teacher for 10+ years and the groups performed the best when we have a mix of contextual explanations with a systemic comprehension, specific use cases to start grounding how that applies, providing actionable frameworks with examples, and having practices as evaluations.
Now I'm moving all that into AI consultative agents that explain the bare minimum but keep on contextualizing the user so they gradually gain knowledge that helps them perform better would even realizing it.
This is easily one of the clearest visions I’ve seen for where we’re heading as creators. The idea of combining education and execution in one AI-enhanced product just clicked hard. It’s no longer “take this course and figure it out,” it’s “here’s the course, and by the way, it’s helping you build as you go.”
Also deeply appreciate the call-out that AI isn’t here to replace human creativity, it needs guidance, context, and iteration. It’s a collaborator, not a miracle worker.
The “piece of the creator’s mind” line? Gold. That’s exactly what people want, a distilled, guided version of your process that helps them build theirs.
Looking forward to seeing this evolve, and testing it in real time. 🔥
Thank you for sharing this. I'm an illustrator and I write about my explorations into hybrid art and the evolving creative journey including modern tech and I love using AI in making my life easier and my work flow future proof. I'm learning about prompt engineering, but it's overwhelming cause I find it hard to know where to start and continue. So I appreciate your thoughts and knowledge here. I'll look into your free mini course. Appreciate you offering this. Best
I'm trying to think about how to package this. My first thought is a custom GPT programmed so people can plug in the info from the course or digital product. Am I still thinking inside the outdated box?
I’m thinking exactly the same. There are already others offering this approach that I have played around with.
What I’m less sure about is if this is Dan’s intention and meaning. It feels more like “showing your workings” too.
You craft the prompt. The prompt itself is the product (one part of it).
I’ve noticed Dan already do this. He gives you the full prompt “as is” and also shows you exactly how he created it.
In this way you get both the fish and the fishing rod.
You get the smarts of prompt engineering along with the actual prompts that were engineered.
And as well as these “end state” prompts, you also get the various AI training documents, and even meta prompts like “a prompt to create a prompt” to help you craft the end state prompts.
It’s a heavy meal of AI magic really!
That feels SO different to anything “AI” I have been provided with before by an expert.
All of the others create a walled garden where there is a heavy price to pay to enter
and, even then, you never get to see the prompt.
You are only allowed to engage with it via chat boxes and drop down lists.
So there’s no educational component. You don’t leave the engagement knowing more about AI, or prompts, not really.
You couldn’t emulate any of it. You are not better for it (other than the things the tool spits out for you).
So, for me, this is an entirely different business model.
I don’t think what you are seeing is what’s happening in the marketplace or the main wave to surf Dan Koe.
What I see next is the collapse of the Audience + Income era and the end of the digital intellectual product business model.
The solopreneur model failed for 96% of the people in the market. I’ve fully explored it myself. What’s next is even better.
The energy coming into the market is less learning, more doing, and the end of the celebrity economy, marketing era, and learning from guru age.
This exciting time brings into the market significantly bigger opportunities, brings back product quality, and finally ends the following mentality online.
The shift from selling knowledge or service to offering a complete, AI-powered system just makes sense.
The idea of packaging a creator’s method into usable, context-aware prompts really clicks. It’s deeply personal in a way static content could never be.
Also love the reminder that AI needs a human backbone. The prompt is the product, but the creator’s lens is what makes it valuable.
You know what I do wonder is if everyone is doing the same, isn't it basically turn into a survival of the fittest? Where content is essentially been captured, then spit back out to continuously make something anew. Thus is information going to be more of a commodity/who can transcribe and make a product faster, by just been like piranhas? How sustainable would this practice be, if this becomes the very loop on how information is spit out, since we all will be using the same techniques 🤔
The idea of building a product for only one's old self is becoming obsolete, AI capabilities has made it possible to build for one and contextualize for rest of the verticals.
In other words, there's no one audience that benefits from your product, but rather there are varieties of audience that would benefit.
I couldn't agree more on this, though I'm a beginner trying to test, fail, execute and figure out some things while on my lifes work before I'm able to take on a mission-based approach while building my personal brand.
your newsletter always sparks something in me. Thank you.
Really love the observation—and visual—of “done by yourself,” “done with you,” and “done for you” collapsing in on itself.
It underscores a deeper point: the true value isn’t just in handing over solutions, but in equipping people with the education and the tools (prompts) to make change themselves.
Not just a another bonus but a bridge between understanding and transformation.
Dan Koe. The Gift That Keeps On Giving. 😄
An uncanny timing of demand > supply energy is flowing so good right now!
I keep arriving at a point where I work out what I need next, and along comes Dan with the solution.
Crikey!
Long may this continue. And see you on June 16th. 🙌
As a fellow online educator I couldn’t agree more with what will have to change about courses/digital products. I think some are already doing both the prompt engineering and education, but it’s definitely not mainstream.
That’s good to know. I’ve only ever found those that offer you a tool/ bot alongside the education. I’ve never seen the actual prompts be shared as part of the product. Will keep looking! :)
Hey Dan!
I can tell you I've been moving into this direction for 6 months and I support your hypothesis on this prediction.
Courses themselves do not work. I was digital marketing teacher for 10+ years and the groups performed the best when we have a mix of contextual explanations with a systemic comprehension, specific use cases to start grounding how that applies, providing actionable frameworks with examples, and having practices as evaluations.
Now I'm moving all that into AI consultative agents that explain the bare minimum but keep on contextualizing the user so they gradually gain knowledge that helps them perform better would even realizing it.
I love your content. ✨
This is easily one of the clearest visions I’ve seen for where we’re heading as creators. The idea of combining education and execution in one AI-enhanced product just clicked hard. It’s no longer “take this course and figure it out,” it’s “here’s the course, and by the way, it’s helping you build as you go.”
Also deeply appreciate the call-out that AI isn’t here to replace human creativity, it needs guidance, context, and iteration. It’s a collaborator, not a miracle worker.
The “piece of the creator’s mind” line? Gold. That’s exactly what people want, a distilled, guided version of your process that helps them build theirs.
Looking forward to seeing this evolve, and testing it in real time. 🔥
This is exactly what I need. Thank you, Dan. I am looking forward to June 16th :)
Thank you for sharing this. I'm an illustrator and I write about my explorations into hybrid art and the evolving creative journey including modern tech and I love using AI in making my life easier and my work flow future proof. I'm learning about prompt engineering, but it's overwhelming cause I find it hard to know where to start and continue. So I appreciate your thoughts and knowledge here. I'll look into your free mini course. Appreciate you offering this. Best
Hi there Dan, I just launched my new publication “The Silent Power Station” I’d love to know what your thoughts are :-) Aquila
I'm trying to think about how to package this. My first thought is a custom GPT programmed so people can plug in the info from the course or digital product. Am I still thinking inside the outdated box?
I’m thinking exactly the same. There are already others offering this approach that I have played around with.
What I’m less sure about is if this is Dan’s intention and meaning. It feels more like “showing your workings” too.
You craft the prompt. The prompt itself is the product (one part of it).
I’ve noticed Dan already do this. He gives you the full prompt “as is” and also shows you exactly how he created it.
In this way you get both the fish and the fishing rod.
You get the smarts of prompt engineering along with the actual prompts that were engineered.
And as well as these “end state” prompts, you also get the various AI training documents, and even meta prompts like “a prompt to create a prompt” to help you craft the end state prompts.
It’s a heavy meal of AI magic really!
That feels SO different to anything “AI” I have been provided with before by an expert.
All of the others create a walled garden where there is a heavy price to pay to enter
and, even then, you never get to see the prompt.
You are only allowed to engage with it via chat boxes and drop down lists.
So there’s no educational component. You don’t leave the engagement knowing more about AI, or prompts, not really.
You couldn’t emulate any of it. You are not better for it (other than the things the tool spits out for you).
So, for me, this is an entirely different business model.
I don’t think what you are seeing is what’s happening in the marketplace or the main wave to surf Dan Koe.
What I see next is the collapse of the Audience + Income era and the end of the digital intellectual product business model.
The solopreneur model failed for 96% of the people in the market. I’ve fully explored it myself. What’s next is even better.
The energy coming into the market is less learning, more doing, and the end of the celebrity economy, marketing era, and learning from guru age.
This exciting time brings into the market significantly bigger opportunities, brings back product quality, and finally ends the following mentality online.
Can you guys integrate substack and kortex?
The shift from selling knowledge or service to offering a complete, AI-powered system just makes sense.
The idea of packaging a creator’s method into usable, context-aware prompts really clicks. It’s deeply personal in a way static content could never be.
Also love the reminder that AI needs a human backbone. The prompt is the product, but the creator’s lens is what makes it valuable.
You know what I do wonder is if everyone is doing the same, isn't it basically turn into a survival of the fittest? Where content is essentially been captured, then spit back out to continuously make something anew. Thus is information going to be more of a commodity/who can transcribe and make a product faster, by just been like piranhas? How sustainable would this practice be, if this becomes the very loop on how information is spit out, since we all will be using the same techniques 🤔
I'm glad I stumbled on your channel. You are an inspiration.
The idea of building a product for only one's old self is becoming obsolete, AI capabilities has made it possible to build for one and contextualize for rest of the verticals.
In other words, there's no one audience that benefits from your product, but rather there are varieties of audience that would benefit.
I couldn't agree more on this, though I'm a beginner trying to test, fail, execute and figure out some things while on my lifes work before I'm able to take on a mission-based approach while building my personal brand.
your newsletter always sparks something in me. Thank you.
Currently building in healing