Full Guide: How I Write About Deep Ideas & Still Go Viral

you can write about what you want and do well

This is a guide for those who:

• Are beginners who want to write about deeper ideas

• Are those who think nobody cares about what they have to say, so why bother starting

• Are seasoned writers who need a healthy dose of the reality that is social media

• Anyone who wants to make their ideas more impactful and worth following

As a heads up, this is for long form writing.

Newsletters, articles, YouTube scripts, etc.

I'll talk about my content ecosystem in a future paid post, but this is how I write newsletters that I use for my YouTube scripts.

If you want my thought process for writing short-form posts, let me know, and I'll put that on the list.

My writing isn't everyone’s cup of tea, but it's garnered over 175k newsletter subs and over 1 million YouTube subs.

So, it works, if you stick with it.

How To Choose A Topic

This is the most important step because the ideas flow easily after.

The problem most writers/creators have is that they choose an idea they feel compelled to write about… and that's it. They write about it. And it flops because nobody else cares about that idea.

Instead, we need to find the intersection of an idea you love and what people have shown they want.

In other words, you need to position the idea you want to write about in a way that has the potential to be seen by more people.

It's all positioning.