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Charles's avatar

On Habit 2 – It’s much easier to be outcome-oriented than it is to be action - or process - oriented. This is especially prevalent because most of the content people consume shows the fruits of hard work, not the work itself. Outcomes are easily understood, and people develop a strong affinity for them. The more they consume outcome-oriented content that showcases none of the real work required to achieve desirable results, the further they get from understanding and embodying action and effort. Far too many people ask, “How do I start?” because most of what they’ve consumed has nothing to do with starting.

DAN KOE's avatar

Solid observation - makes sense why when I watch streams or people actually doing the thing it clicks a lot faster

Charles's avatar

Agreed - consuming action oriented content reliably provides clarity

Robert Henry's avatar

Agreed! I've been struggling with posting new articles lately, and it's because I'm afraid of being messy, when I already fuckin' know that all of my creative goals is achieved through that same messy process! Lol So, I must start first, in that uncomfortable place, to arrive to the place called completion. As someone who claims to " respect the process " , I have been showing it made disrespect recently. Time to refocus! Thanks Dan. :)

Sandra Fisher's avatar

"Your life's work isn't an outcome. It's a process." And that is why we should stop procrastinating with hundreds of excuses - but get on with it!

DAN KOE's avatar

Thanks for reading Sandra :)

Sandra Fisher's avatar

It was an amazingly detailed article, Dan. Full of excellent take aways-if only we could do them all!

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Jun 11, 2025Edited
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Sandra Fisher's avatar

Hi Ingrid - can you give me a hint?

Connie Brown's avatar

You are right about everything, Dan. Now, can you please get rid of this horrid black background with white lettering!? Or at the least, have an option button for those who have a vision challenge so we can read black typeface on a white background.

DAN KOE's avatar

Sorry Connie - have you downloaded the Substack app? You should be able to change the theme in your settings there.

Elitsa K.'s avatar

The path to success is repetitive, boring and not glamorous at all. It involves radical responsibility, self-reflection and delayed gratification.

Phoenix Sun's avatar

Totally agree, Dan! My clients always ask me how to start, drowning in too many courses without taking action. My inner thought is: Fuck it, just start doing it. How else are you supposed to begin?

The truth is, overthinking is the enemy of progress. They don’t need another “perfect” framework—they need to dive in, make mistakes, and iterate. As you said, the only way to start is to just start. No amount of courseconsuming replaces the wisdom of messy, imperfect action.

Tobenna Oduah's avatar

Habit 2 is one of my favorites. I feel just starting is half the battle

Kirsten Breidenbruch's avatar

you're a genius and reading this brings so much peace to me. thank you for sharing your life's work with us

Chris Ruan's avatar

I loved the structure of this letter — it was straight to the point.

And I could feel that points 2, 4, and 5 were nagging at you, which made it even more enjoyable to read.

I've been getting myself more and more to write directly from my heart instead of using calculated coolness, and it just hits different, just like this letter.

Great job, Dan.

Karissa Wieskamp's avatar

3 seconds in and my soul is screaming yes as I skimmed the first couple points 🔥

Lorenzo Vitullo's avatar

I have been hitting publish for 3 weeks and its helping my sense of purpose A LOT! 🔥

Quietlife70's avatar

Thanks for this!❤️

Doug Smith's avatar

"You aren't where you want to be because you aren't the person who would be there." This hit hard for me and is so true.

catherine emmanuella's avatar

some harsh truths—i’m glad someone’s saying it !

LemonTreeWrites's avatar

This helped me so much. Thank you.

Dawn Cotter-Jenkins's avatar

Although hard to read, this is probably exactly what I needed now. Thanks!

Zaid Rahman's avatar

How to not rely to motivation ?